Press Release

 

IN THE MEDIA

Thank you for taking the time to visit our website. Now more than ever STEM access and education must change. You can help us tell our story. You can be the change!

 

Prestige Award - Sep 2020




Hot FM 91.9 radio - Sep 2020



 
 

Tech Girl blog post - Jun 2020




Drinks with Shan podcast - Jul 2020




Find my local blog post - Aug 2020




SA Child blog post - Sep 2020




Starter Journey interview - May 2020




Absolute Mamma blog post - Jun 2020




Lefamished Cat blog post - Jun 2020




Tech Girl interview - Jun 2020




An ordinary gal blog post - Mar 2020




Baby Yum Yum blog post - Mar 2020




Just a Mamma blog post - Apr 2020




Mrs South Africa sponsor - May 2020




BIZCOMMUNITY article - Jan 2020




SABC KIDS NEWS Live TV - Feb 2020




Just a Mamma blog post - Mar 2020




Momsays blog post - Mar 2020




Rattle & Mum blog post - Nov 2019




My Spreadsheet Brain blog post - Dec 2019




Living & Loving magazine - Dec 2019




Get It magazine - Dec 2019



OUR PRESS RELEASE

Girltivity Goes Digital, launches with a Free Digital Pack Download – Going Global

Great news, Girltivity is not just a physical STEM Subscription Box, but now also digital and we are officially launching with a FREE PACK! (attached snapshot of what is in the pack) Click here to claim your free digital download.

See below all info which I do hope your audience would find interesting. 😊

Girltivity Goes Digital, launches with a Free Digital Pack Download

Girltivity, the creators of the first ‘STEAMED UP’ Subscriptions Boxes for girls age 3 – 12, will be officially launching digital subscription boxes to widen the reach of the already hugely successful subscription box. The subscription boxes teach young girls through STEAMED UP principles: including Science, Technology, Engineering, Maths, Entrepreneurship, Design, Understanding and Practice.

The Digital Subscription Pack is perfect for home-schooling families, girl scout leaders or community leaders. Each digital subscription will teach young girls all about inspiring women, such as Professor Temple Grandin, the empowering inventor, animal expert, and advocate for autistic people. The first free digital pack, which features Grandin, was specifically designed to help kids during the Covid-19 pandemic, as a way to remind them that it is ok to discuss your thoughts and feelings. We have had a huge request from parents and teachers in various countries globally to make the Girltivity subscription boxes more accessible. With this new digital download option, we can reach anyone, anywhere, taking a small business from South Africa to the world.

The Girltivity Brand is designed to empower girls to grow more fearlessly themselves. Each month subscribers will receive a downloadable PDF in their inbox which includes: a 24-page Girltivity Activity Book, showcasing the featured female role models unique story, 5 to 10 hands-on STEAMED UP activities, a featured character trait and 2 - 3 practical tips for parents to easily nurture that trait, experiments, games plus so much MORE. “Through our new Digital Pack Subscription, we're delivering the same Inspiration from our physical boxes right to your computer or tablet. We are so confident that you and your little one will love The Girltivity Brand and the amazing women that changed the world that we are giving away a FREE Digital Pack just for you”, says Romona Mahadeo Girltivity Founder. Want to get a teaser of what the digital subscription box will contain? Download Girltivity’s first free digital subscription box ‘The Empowering Inventor’, featuring Temple Grandin, The Scientist who was diagnosed with Autism at a young age. Click here to claim your free digital download. To purchase a digital subscription of the next Girltivity box, click here Physical Subscription boxes can also still be purchased here. ENDS PR Contact: Cat Carstens 071 089 6100

In fact, global statistics also show that;

  • From Primary to High School girls self-esteem and confidence drops 3.5 times more than boys.
  • Women hold less than 23% of STEM (Science, Technology, Engineering and Math) jobs.
  • Women hold only 15-25% of TOP decision-making positions.
  • Only 3% of female driven Start-ups get funded.
  • Research has shown that girls in a girls-only school were stronger, confident and more capable of becoming leaders.

PWC research indicates that in South Africa, the ratio of females to males graduating with STEM- related degrees is out of balance: women are under-represented in maths and statistics (3:4), information and communication technology (2:5), as well as engineering and construction (1:4).

Hoping to tackle this daunting problem head-on is an Umhlanga based mom, Romona Mahadeo, and her daughter Kiara, an ambitious kidpreneur. Together they have built the Girltivity™ brand – to inspire and empower girls aged 3-12 through a monthly subscription ‘STEAMED UP™’ box.

“Our special acronym ‘STEAMED UP™’ stands for Science, Technology, Engineering, Art, Mathematics, Entrepreneurship, Design, Understanding and Practice. Each Girltivity Box is thoughtfully designed by educational experts to encourage creativity, curiosity and support literacy development,” says Ramona.

According to this mother of two and accountant, the main character mascot ‘GT’ who features in all the brand material, has always been very clear in Kiara’s mind. GT would be a superhero girl, who is fearless, brave and capable of doing anything she set her mind to.

“Since she was two years old, Kiara dreamed of having her own YouTube Channel. She was already very much aware of the power of positive thinking, positive speaking, kindness and sharing. She loved the excitement of making, giving and opening presents and she wanted to spread the same happiness to as many children as she could. This is how the Girltivity™ brand was born.”

The Girltivity™ Box is a unique subscription, rooted in the spirit of reminding girls about how amazing they are, inspiring them to celebrate other fearless women who helped make the world better. Each box includes a 20-page Girltivity™ Activity Book, highlighting ‘GT’ and her sidekick Kitty’s unique story, with 10 to 15 hands-on STEAMED UP activities. Each subscription box contains:

  • Book: A wonderful story featuring a relatable female role model and an explanation on the months activities
  • Various collectables, such as character cards, bag, dolls, certificates and badges
  • Also included is a creative play prop, a featured character trait that helped her succeed, practical tips for parents to easily nurture that trait, experiments, games plus so much MORE.
For PR enquiries: Romona Mahadeo admin@girltivity.co.za 081 353 9277
New STEM Subscription Box for Young Girls – GIRLTIVITY™, launches in South Africa

According to UNESCO statistics, women make up only 23% of STEM (science, technology, engineering and mathematics) talent globally, and this inequality is often felt in South Africa's science, technology and engineering industries.

In fact, global statistics also show that;

  • From Primary to High School girls self-esteem and confidence drops 3.5 times more than boys.
  • Women hold less than 23% of STEM (Science, Technology, Engineering and Math) jobs.
  • Women hold only 15-25% of TOP decision-making positions.
  • Only 3% of female driven Start-ups get funded.
  • Research has shown that girls in a girls-only school were stronger, confident and more capable of becoming leaders.

PWC research indicates that in South Africa, the ratio of females to males graduating with STEM- related degrees is out of balance: women are under-represented in maths and statistics (3:4), information and communication technology (2:5), as well as engineering and construction (1:4).

Hoping to tackle this daunting problem head-on is an Umhlanga based mom, Romona Mahadeo, and her daughter Kiara, an ambitious kidpreneur. Together they have built the Girltivity™ brand – to inspire and empower girls aged 3-12 through a monthly subscription ‘STEAMED UP™’ box.

“Our special acronym ‘STEAMED UP™’ stands for Science, Technology, Engineering, Art, Mathematics, Entrepreneurship, Design, Understanding and Practice. Each Girltivity Box is thoughtfully designed by educational experts to encourage creativity, curiosity and support literacy development,” says Ramona.

According to this mother of two and accountant, the main character mascot ‘GT’ who features in all the brand material, has always been very clear in Kiara’s mind. GT would be a superhero girl, who is fearless, brave and capable of doing anything she set her mind to.

“Since she was two years old, Kiara dreamed of having her own YouTube Channel. She was already very much aware of the power of positive thinking, positive speaking, kindness and sharing. She loved the excitement of making, giving and opening presents and she wanted to spread the same happiness to as many children as she could. This is how the Girltivity™ brand was born.”

The Girltivity™ Box is a unique subscription, rooted in the spirit of reminding girls about how amazing they are, inspiring them to celebrate other fearless women who helped make the world better. Each box includes a 20-page Girltivity™ Activity Book, highlighting ‘GT’ and her sidekick Kitty’s unique story, with 10 to 15 hands-on STEAMED UP activities. Each subscription box contains:

  • Book: A wonderful story featuring a relatable female role model and an explanation on the months activities
  • Various collectables, such as character cards, bag, dolls, certificates and badges
  • Also included is a creative play prop, a featured character trait that helped her succeed, practical tips for parents to easily nurture that trait, experiments, games plus so much MORE.

The subscription box is a fun collection of projects that will inspire your girl child to become a creative problem solver, educating her without her even realizing it. In addition, it is an awesome gift to get in the mail on a regular basis. “If you want to encourage the girls in our country to become more curious about the world, then inspiring their interest in STEM subjects is one of the best ways to do this, while also teaching them some valuable skills for later in life,” concludes Romona. Monthly subscriptions of the Girltivity™ subscription box start at R425pm, and there is a variety of subscription options for you to choose from. For more information, go to https://girltivity.co.za/ and follow us on Instagram and Facebook to stay updated. #Girltivity #GirltivityThatsMe For PR enquiries: Romona Mahadeo admin@girltivity.co.za 081 353 9277

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