Last week Girltivity was contacted by a few University Students armed with questions about our small business. They were doing an assignment on our brand and the founder. Honestly we were feeling quite chaffed and honored that our small business has reached a point where young minds were researching and exploring our business model and concept for social change.
Not long after we received not one but two Google ad bills in a space of a few days and immediately we knew the reason why our pay per a click ad campaign budget was blown. There goes our Christmas ad campaign budget and possibly our New Year budget too. Not to mention the admin on our chat bots could not keep up with the questions.
Everyone at the Girltivity HQ loved all the attention but pay per a click has never been more understood then in that moment
So here I am taking time out in the middle of month end answering questions for an assignment that I will not be marked on.
1. Who is your target Audience and where are they?
Our target audience is parents and guardians with children aged 3 – 12 years who wants to introduce female history and STEM concepts to their children in a fun and comfortable environment.
Girltivity "STEAMED UP" boxes are couriered throughout South Africa.
Girltivity Digital Packs are sold Worldwide which is downloaded by customers monthly.
2. Would you ever think of expanding to other countries?
Yes, we are currently expanding the delivery of our "STEAMED UP" boxes to Botswana, Mozambique and Eswatini also known as Swaziland. We want to be in all countries that want to teach their children about female history and "STEAMED UP" activities (Science, Technology, Engineering, Art, Math, Entrepreneurship, Design, Understanding and Practice)
3. Are there any areas in south Africa that you feel Girltivity needs to be used the most?
Girltivity is needed everywhere in South Africa.
We as a nation have a long way to go in bridging the gender gap in all sectors.
4. Are there any goals that you need your brand to reach? In other words, from a marketing perspective, where in your business would you like to improve? Is it attracting more people? etc...
As a business sales will always be one of the priorities and our goal is yet to be reached.
I am proud to say we have reached all other goals this year which has been to make a difference in the 5 reasons WHY we started the Girltivity brand:
4.1. From Primary to High School girls self-esteem and confidence drops 3.5 times more than boys.
Did you know? Female history is seldom taught in our formal education sector. This is why Girltivity donated packs to schools featuring fearless female role models like Malala Yousafzai. We are so excited to announce that we started the Girltivity Foundation to educate women and girls about female history and "STEAMED UP" concepts.
4.2. Women hold less than 23% of STEM (Science, Technology, Engineering and Math) jobs.
Girltivity "STEAMED UP" boxes and packs educate girls from a young age about STEM subjects and how cool they can be if introduced in a fun filled package. Delivered to the front door and explored in the comfort of their own homes.
4.3. Women hold only 15-25% of TOP decision making positions.
Girltivity featured female role models that changed the world. Imagine for a moment a girl knew not just 1 but 12 female role models for the year.
4.4. Only 3% of female driven Start-ups get funded.
As the Girltivity brand we knew early on that we do not fit the silicone valley mould entrepreneur, so we decided to make our own mould. The visionary of Girltivity was too young and the founder was considered old for most funds. Not to mention only 3% of female driven Start-ups get funded.
During the Covid19 pandemic Girltivity assisted on an initiative called the Backyard Farming that helped communities put food on the table for their families. When one of those farmers pitched a startup idea, we could not miss the opportunity to help fund a 56 year old female driven startup in South Africa.
4.5. Research has shown that girls in a girls-only school were stronger, confident and more capable of becoming leaders. Seeing the key roles such as principal, head of departments and teachers were held by females, inspired the girls to succeed.
We started the Girltivity Foundation with teachers as our chapter leads to educate children about female history in their schools.
5. Who are your competitors? Trending toy brands are our possible competitors. However there are not many products on female history on the market that does what we do.
The Girltivity Box is a unique subscription to remind girls about how amazing they are. To inspire girls between the ages of 3 and 12, to celebrate fearless women who helped make the world better. Each Girltivity Box is thoughtfully designed by educational experts to encourage creativity, curiosity and support literacy development in a fun way. It includes a 24-page Girltivity Activity Book showcasing her unique story, with 5 to 10 hands-on STEAMED UP activities.
Our special acronym STEAMED UP stands for Science, Technology, Engineering, Art, Mathematics, Entrepreneurship, Design, Understanding and Practice. Shoo! That’s a whole lot of fun!
Also included is a creative play prop, a featured character trait that helped her succeed, practical tips for parents to easily nurture that trait, experiments, games, collectibles plus so much MORE.
Even more important, The Girltivity Brand is designed to empower girls to grow more fearlessly themselves!
6. Would you say you are a feminist?
Yes, a feminist who is someone who advocates for women's rights on the ground of the equality of both sexes.
7. Is there anything in particular you would like your Target audience to know as the leader and founder of such a superb brand?
Girltivity is about giving your child something now that her or his 20 something year old self will thank you for. Creating confident little superheroes.
8. What makes you different from your competitors?
Girltivity is not just a pretty box. We change lives and break barriers for social change. Our future generations will be the change we want today.
9. Would you be willing to send me any further information on your brand- further into the marketing side, such as creative strategies, audience profiling (target marketing), social media management and engagement, PR packaging?
Girltivity was born from an idea of a 5 year old child at the time and the founder is a mother of 2 girls so we knew our target market well. Girltivity needed assistance on the PR and marketing so we hired people to assist. We were very blessed to have many people like and share our brand which did help get our message to more children in South Africa and globally.
To all those enthusiastic learners who want to know more about the Girltivity brand please email email@example.com
We are a curious bunch of people at Girltivity HQ and would love to know your findings and ideas about how we can better the Girltivity brand.
Girltivity started with one little girl but today we stand for girls globally.